Are you having a hard time generating plumbing leads for your business? You don’t get enough calls and it’s getting harder to keep your business afloat?

You’re not alone in this, and we’re here to help you make your plumbing company profitable by getting a steady flow of leads.

Where to Start Marketing Your Plumbing Business

Running a plumbing business is without a doubt challenging, especially in the beginning when you’re building your customer base.

Generally, there are 2 target groups of potential leads in the plumbing industry:

• Customers who need an emergency service ASAP
• Customers who need a complete plumbing system installation 

Now… how do you reach these potential clients?

Our answer to that is — Digital Marketing!

In 2021, you can’t get far if you don’t advertise your business. Period. In the simplest of terms, through digital marketing you will enjoy:

• Higher ROI
• Full working schedule
• Lower cost per lead

7 Proven Strategies to Get More Plumbing Leads for Your Business in 2021

1. Google Local Search Listing

When you want to quickly find a service provider, who do you usually ask?

Let’s make a wild guess — Google?

Nowadays, when a homeowner gets a burst pipe or has a broken toilet, they immediately go on Google to look for local plumbers. So, when they type in «plumbers near me» or «emergency plumbing repair service,» it should be you they find first, and not your competitors. In order for that to happen, you need to create a Google My Business listing.

Take action now and register your business on Google. You need a Google My Business listing and you need it now. Not tomorrow, not in a week, not in a month, you need it now. 

Every second that you are NOT on Google, is a second your competition is taking advantage of your absence and getting plumbing leads that could have easily been yours. 

2. Create a Website That Converts Visitors Into Reliable Plumbing Leads

Now that you’ve set up your Google listing, you need a website attached to it.

Adding one to your profile will gradually boost the ranking of your business listing and move you further up the search results.

There are some things to keep in mind before finding someone to build your website. It should include the following elements:

• Industry-specific design: Impacts how your audience perceives your brand.
• List of services: Shows the potential client how you can help them.
• Offers/discounts: Let’s be real, we all love those tempting discounts and offers.
• Social Media buttons: Start building a community on your social platforms, so you can constantly update people on your latest news and offers.
• Easily identifiable phone number: Nobody wants to waste an entire day trying to find your phone number.
• Areas served: It would be a bummer if you said no to a customer because you don’t serve their area. If you go the extra miles to a neighboring location, include that in your website.

You have to make a good first impression on your potential customers, and a high-quality website will help you make that happen. 

Pro tip: Add positive customer testimonials to your website to boost your credibility and encourage visitors to contact you. The rule of thumb is that people who visit your website will first look at your service list and then look for customer reviews to ensure you’re a legit provider. Doing that will help convert web visitors into plumbing leads.

3. Create Engaging Video Content

In the 21st century, we soak up information from videos much faster than we do from plain text. It saves us time, and it gives us a good visual representation of the product or service.

People’s attention span is much longer for videos than it is for reading large chunks of text.

Now it makes sense why 64% of customers make their purchase after watching a video, doesn’t it? It’s faster, simpler, and easier.

That doesn’t mean you should only make videos to promote your product, service, or business. You can make videos that include:

• Step-by-step guides on how to fix small plumbing issues
• How to prevent future plumbing problems
• Temporary solutions until a plumber comes to fix the issue

Pro Tip: If your videos are entertaining, they might increase the chances of a plumbing lead to convert.

4. Gather and Manage Online Reviews

Reviews are a crucial factor when it comes to a client deciding between two similar companies. 

Unless we personally know the company, we usually choose the one with the most positive reviews. Nobody would go for a listing that has a rating of 2.6/5 when there is another one with a 4.7/5 score., right?

Don’t just finish your job and leave, do what others won’t do, so that you are one step ahead of them. Ask the client to leave a review on your listing if they are satisfied with your plumbing service. 

With this you will build:

• Credibility
• Trust
• Confidence

This will help you get more plumbing leads in the future as well.

5. Hyper-Target Your Audience With Facebook Ads

Setting up a Facebook ad campaign is easier now than ever before. Facebook’s thorough and easy-to-use system allows you to quickly identify the people you want to target with your ads with great detail.

But how do you create a great Facebook ad in the first place?

Here is a checklist of what you need to follow to set up your ads:

• Targeting: Don’t target an audience that isn’t interested in your plumbing service because that would be a waste of resources. Target people you’re sure would need and be able to afford your service. Go as specific as possible. For example, if there’s a neighborhood in your area with old plumbing where property owners often have leaks and other problems, you must target people who live there as they likely often need your service. 
• Visuals: We all mindlessly scroll through Facebook. Make sure your ad’s visual is straight to the point and eye-catching. That split second when they spot your visual is critical, make sure you nail it. If you’re promoting emergency plumbing repair, use a shocking pipe burst or something that’s eye-catching yet familiar to people.
• Strong Headline: Addressing the pain points of your audience is key. Adding urgency, such as a limited time offer, will make your message even stronger.
• Great CTA: What’s in it for your customer, why should they hire you, why should they choose you? Give them a good reason through the call to action. Be very specific about the steps you want them to take. Whether it is to give you a call, visit your website, or give you their email, you need to make it clear to them how they should contact you. It may sound too obvious, but a strong call to action can generate many plumbing leads while a bad one can encourage interested clients. 

Follow this list and your Facebook ads should be good to go!

6. Use Call-Only Ads

There is no reason to create ads where the customer must submit his data in a web form. 

If they have a serious leakage in their home, they need help, and they need it now. When you start with paid advertising, go with call-only ad campaigns.

7. Sell to Your Customer’s Friends with Referral Programs

This is not a digital marketing tactic, but we figured we should share this with you as it will help you generate even more plumbing leads for your business.

Satisfying a customer is a win for both of you. Having their problem solved raises your chances of them referring you to a friend. 

If a friend recommended you, you must be good, right? That is the presumption, and it’s a powerful one!

Word of mouth marketing still has a strong impact on lead generation. But you can’t just tell somebody to refer you to their friends. Offer a small referral fee, give them a reason to recommend you.

The offer can be anything that the client benefits from. Our advice is to stick to just one method. You wouldn’t want to be involved in an awkward situation where people learn you offer different deals to different clients, as it would mean someone got the short end of the stick.

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Affordable SEO Services For Your Plumbing Business

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TL;DR

You should focus mainly on Digital Marketing for your business.

Everything you need:

• Google My Business Listing
• Optimized, Industry-Specific Website
• Engaging Video
• Online Reviews Management
• Pay-Per-Click Advertising
• Bonus: Referral Programs

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