Last updated May, 2022

There’s no denying the fact that one of the most competitive industries is moving. Companies are a dime a dozen and competition is fierce. However, very few businesses do what’s necessary to secure the moving leads they need. The majority of providers just wait for the phone to ring and aren’t proactively looking for leads.

This is where you can thrive. By adopting several tried and tested techniques, you can not only get enough leads for your moving business, you can even surpass the competition and expand your service.  

At 411 Locals, we have been doing marketing for moving companies since 2007. Throughout the years, we have learned what works best for getting moving leads, and we would love to share our tips and tricks with you, too. 

If you want your company to go beyond being a struggling local moving business, you have to expand beyond the fundamental moving lead sources. You need to focus on different moving lead generation strategies, which your competitors aren’t using, so you don’t rely on just one channel.

Below, we will offer tips and tricks on how to generate moving leads for your business on an ongoing basis.

Generate More Moving LEADS for Your Business With These Simple Tactics

1. Local SEO for Moving Leads

Most of us, when in need of a moving company, immediately turn to Google to look for moving services in the region. Google is a gold mine for moving leads if you rank at the top of local search results. To do that, you need to focus on your local SEO strategy and performance.

Local SEO is the number one advertising method that works best for moving companies. The goal of Local SEO is to rank your business in the “Local 3-pack” where the most optimized businesses are displayed.

In the example above, you can see that businesses submitted on the Google My Business platform appear before the website results. This is why we refer to the local 3-pack as a gold mine since most of the leads will be acquired by those 3 businesses.

Your moving business must be one of them!

To achieve that, you will need to find an SEO partner who will help you optimize your online presence and get at the top of search results. Throughout the years, our team at 411 Locals has helped hundreds of moving companies and we have become the preferred moving leads provider for many businesses like yours. Having us as your SEO partner is the key to dominating the local search results and snatching all moving leads for yourself!

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Get Affordable Local SEO Advertising for Your Moving Company

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2. Pay Per Click (PPC)

Pay-per-click advertising options like Google Ads are a great way to generate moving leads. PPC is not a substitute for SEO, but rather a complementary method to boost website traffic and conversions.

These paid ads appear above the organic search results and are marked as “ad” in the upper left corner. The benefit of using paid advertising is that you can target specific keywords and phrases that locals are using to find your type of business. By doing that, you will be showing up when people are searching specifically for movers in your area.

Since your paid ads link to your website, their success relies heavily on your website’s ability to convert visitors into leads. You need to track and test different paid advertising campaigns to find the one that brings you the most moving contracts.

3. Referrals = Faster Growth

Now that you have customers rolling in from Local SEO, it is time to:

• Make a good impression 
• Provide the quality of service they expect 
• Convert your customers into loyalists

Give your customers a reason to book your service, then show them that you’re a professional and you do your job with passion. That will easily turn them into loyalists and they’ll be much likely to call you next time they need your service.

After completing a relocation, always give your client your business card. By doing this, you leave a piece of your business with them. The benefit is boosting brand awareness, and your chances to be referred to a prospective client.

Remember, you must first encourage people to refer others to your business, so give them a reason to do so.

A rewarding system is a great way to motivate that kind of behavior. Discount coupons are always a great start to encourage people to refer you to their friends, neighbors, co-workers, etc., because let’s be honest, who doesn’t like a great bargain?

4. Utilize Your Moving Trucks

One of the best ways to get free moving leads is to use what you already have. And what is that? Your moving trucks, of course! They are basically rolling billboards that can advertise your moving company all day, every day. So, how can you make the most of this free ad space to get more moving contracts?

Here are a few ideas and proven tactics:

• Research large local events that attract the community and find a legal parking space in the area of the event. That way, attendees will be able to see your truck as they walk by on their way to the event.
• If there is a local freeway or road that receives high daily traffic, find a way to legally park your truck close to the road, so drivers and passersby can see it. Consider partnering with the landowners or businesses in the area to park your trucks on their property during peak traffic hours.
• If you are not using your trucks all day long, find ways to legally park them around town at places or areas where there is a lot of traffic from people in your local community.
• Don’t stop doing it. It may take time for these tactics to work, so keep doing it. Over time, people will start to notice your trucks and your business more. By constantly being seen in the community, you will be establishing your local presence as a local business. When the time comes for them to look for a moving service, many of them will instantly think of you.
• Don’t forget to take many pictures and videos of your trucks, and use them on your social media, your website, and any other place you are advertising your company.
• Get involved with local causes through community outreach. Take pictures of any events you sponsor or volunteer at, and share them on your website and social media.

5. Branding Is a Must for Moving Companies

The first thing you should focus on when starting a moving business is establishing your brand. 

Having an easily distinguishable brand image, slogan, and logo is crucial, especially in an industry where you are driving around town all day. Be recognizable, make sure people see your message, and in the future, they will be more likely to remember you when they need your services. 

Don’t be surprised when direct moving leads start coming to you. It’s all because of your effort to brand your trucks, buy branded eye-catching crew uniforms, give away your business card, etc.

When It comes to branding your trucks, it’s important to include your company name, main services, phone number, and website (if you have one). Use big letters and numbers, and only include the essential information so someone seeing you drive around town can remember who you are. 

6. Do Business With Home Realtors, Lenders, Home Inspectors, and Property Managers

You can target professionals involved in renting or selling homes for referral leads for your moving company. Those are typically verified and trustworthy lead sources that promise long-term lead generation if you play your cards right. 

Homes are being bought and rented out every day, right? 

RIGHT!

And people need their belongings moved from point A to B. And the solution to that is?

YOU!

Networking with realtors and professionals involved in home selling or renting can be done through Facebook, LinkedIn, and real estate events. Find people who already have contacts in the real estate industry to help you get more moving leads. Connections are key to success!

Offer realtors a small referral fee as it will incentivize them to partner with you!

7. Do Business With Storage Facilities

Many people move in and out of storage facilities, but some need a moving service to help them with it. That being said, you can easily contact storage facilities in your area or, better yet, walk into one and directly speak with the person who manages it. Introduce yourself and your company, then ask politely if they can refer people to you for a small referral fee. It’s the same process as it is with realtors and property managers.

Storage facilities are a great source of getting affordable moving leads. Also, don’t forget to thank people for the referrals they give you. You can always do it by sending an email or a handwritten note, calling them, or showing up with some snacks and coffee. Always try to maintain positive relationships with those who refer others to your business. Do that by demonstrating your respect and gratitude for their contribution.

8. Focus on Email Marketing to Past Customers and Referral Contacts

Now that you have started building your brand and differentiating your business, and have referrals, it is time to marry those two together. How can you do that? Through emails, of course!

Getting quality moving company leads is far from easy and not every channel will bring leads that convert. Email marketing is a long-term game that can result in real, paying customers if you are persistent in your efforts.

Your goal here is to:

1. Keep in touch with your past and current customers
2. Engage referrals that have come through your customers, partners, or business network

Keeping in touch with property managers, real estate professionals, home lenders, past customers, and prospects is a great way to stay in their minds and become their top choice when they need to hire a moving company. It is important to carefully tailor your emails so they convey your UVP (Unique Value Proposition).

It is also good to consider starting a monthly newsletter where you can share articles and news from your company blog, discounts and promotions you are running, referral programs, and other important information about your business and/or industry.

9. Network With Other Moving Companies

Although you may only see other moving companies as your competitors, there are many opportunities to collaborate and partner with them. You can swap business back and forth with each other. For example, if your calendar is too full to serve a lead, you can check if another mover can do it. When that company’s schedule is packed, they can refer some of their leads to you. It is a mutually beneficial partnership.

Consider connecting with other local moving companies and offer them a referral fee if the lead converts.

10. Network With Your Community Online

The best way to connect with locals online is to find community Facebook groups and get social with everyone on there. Introduce yourself and what you do, and make sure to engage in community discussions within the groups.

So, how can you find these groups? Simply go to Facebook’s search bar and type in your city. Click on the Groups results and select the ones you want to join. Once you have joined, write a post to introduce yourself and your moving company. Stay away from salesly pitches about your moving service in your introduction and your posts in general, your goal is to appear welcoming and friendly. Do this for a few groups and keep an eye on the discussions that take place there. You will be surprised how many people would be willing to connect with you and potentially use your moving service!

How to Get Moving Leads: the Recap

As you can see, there are plenty of strategies to use to get more moving leads for your company. From focusing on optimizing your website so it appears high up in search results to making sure all your moving trucks are branded with your business details, there is so much you can do to start getting moving contracts.

The best part?

You can start doing these today!

Here’s a recap of the moving lead generation tactics we covered in this article:

• Local SEO
• Pay Per Click (PPC)
• Referrals
• Utilize Your Moving Trucks
• Branding
• Do Business With Home Realtors
• Do Business With Storage Facilities
• Email Marketing
• Network With Other Moving Companies
• Network With Your Community Online

Success for moving businesses comes from having a consistent flow of leads each month. The methods we described here proved efficient for our customers and, if you follow them correctly, they will work for you, too.

If you’re not ready to dive into digital marketing, that doesn’t mean you can’t get good leads. On the contrary, you can focus on forming partnerships with real estate professionals, lenders, and property managers, and incentivize them to recommend referrals your way. Having your team wear uniforms and branding your trucks is a must if you want to make your company recognizable around town.

Take advantage of these tactics to give your moving business the initial boost it needs. With our proven methods, you will have your work calendar filled with moving contracts and leads for weeks to come!

Stay tuned for our next topic!